Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
نویسندگان
چکیده
منابع مشابه
fMRI of emotional responses to odors: influence of hedonic valence and judgment, handedness, and gender.
Previous positron emission tomography studies of right-handed individuals show that the left orbitofrontal cortex is dominant during emotional processing of odors. We collected functional magnetic resonance imaging data from 28 subjects to study this network as a function of odor hedonic valence (pleasant vs. unpleasant), active hedonic judgments versus passive sensation of hedonically charged ...
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2020
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2020.559779